and Ms. Planet Beach
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Planet Beach |
The Planet Beach Story
In April of 1995, CEO Stephen Smith coupled his experience in personal
fitness and gym management with an
entrepreneurial drive to open “Electric
Beach”, a tanning salon in the Uptown
district of New Orleans, Louisiana.
Steve Smith’s plan was to bring
professionalism and franchising to the
indoor tanning industry.
The salon became a success, and Smith was prepared to move forward with
expansion plans.
The name, however, didn’t quite
encompass what the company stood for.
With a change of the name to
Planet Beach, Steve began franchising
the very next year.
The chain added spa-style
treatments in 2005 to enable clients to
handle their entire skincare regime in
one location.
Thus the Contempo Spa industry
was created!
Planet Beach is the hottest new concept in the multi-billion dollar
wellness industry!
There is no other concept quite
like Planet Beach Contempo Spa.
We are in the business of making
people look great and feel even better.
Our innovative concept has been
well received in the marketplace and the
demand for what we provide has reached a
record high.
We currently have spa locations
throughout the United States, Canada,
Australia, the United Kingdom and we are
planning to expand to many more
communities globally.
The Contempo Spa Experience!
At the push of a button, clients enjoy automated spa services that hydrate
skin, rejuvenate cells and relaxes the
mind in an inspiring, alternative
environment.
We also offer a wide variety of
UV and UV-free services to give skin
that sought after glow.
From Luminous Facials to Massages and Liquid Vitamin Steam Bath services
our clients always leave feeling
refreshed and rejuvenated.
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Message from the CEO: Stephen Smith Planet Beach® is revolutionizing the spa industry with our contempo spa business model. The mission of our franchise is to “Change the Way the World Rejuvenates.” The Planet Beach® Contempo Spa TM franchise is now expanding throughout 9countries internationally. New spa locations have recently opened in Dublin, Ireland; Kent, U.K.; and Cairo, Egypt. We have spa locations under construction as far away as Johannesbourg, South Africa, as well as Riyadh and Jeddah, Saudi Arabia. Tonight you will witness the world’s largest spokesmodel competition. This pageant is one of the most effective and successful marketing methods we use to promote our brand. On a national level, it has served as an extension of Planet Beach’s distinct marketing strategy and we have experienced record-breaking national brand awareness since its inception. Planet Beach has determined that the entertainment and promotions route is the most logical brand-building investment for the company. Now in its 7 th year, the Ms. Planet Beach International competition has developed intoa world class pageant system. Our goal is to grow the pageant into a self-funding promotional vehicle for our franchise locations. As the pageant continues to gain popularity, we will attract major sponsorships. In 2010, we intend to host the Ms. Planet Beach International World Finals in New Orleans, LA. With this exciting change, we will begin to benefit from the Louisiana Film Tax Credit program for the television show. This tax incentive will send major rebate dollars back into our National Marketing Fund. The future of this spokesmodel search looks bright indeed for Planet Beach! Last year, Planet Beach produced the first ever, one-hour made for television show based on the Ms. Planet Beach Competition. The television premiere was successfully syndicated throughout 2009 and aired in markets that represent over 64% of US households. Additionally, in 2009-2010 the show will air across Canada through Sun TV and Men TV. These two stations air on cable networks throughout all English speaking provinces. Locally and regionally, our franchisees and pageant promoters have staged 68 United States preliminary events, 33 in Canada and an additional 9 events outside of North America. These promotions were held at exciting venues and helped spread our contempo spa message to thousands of people around the globe. This evening over 70 beautiful and well-spoken ladies will compete for the title of Ms. Planet Beach International. The 2010 winner will continue to embody the edgy, entrepreneurial spirit of our brand. She will be the fresh face of our company and the voice of the franchise for 2010. Enjoy the show! Stephen P. Smith, CEO
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Ms. Planet Beach International |
The World’s Largest Cover Model Search
The world’s largest and most innovative
cover model search, Ms. Planet Beach
International, began in 2003 with one
competition in Pensacola, Florida.
Franchisees, Travis York and Will
Hutchinson, pioneered the idea of
hosting a regional Ms. Planet Beach, and
it was a huge success.
Later the same year, Planet Beach
crowned it’s very first Ms. Planet Beach
International Spokes Model.
Each year, Planet Beach Contempo Spas
throughout the world hold preliminary
competitions to launch the search for
Planet Beach’s next cover model.
The Ms. Planet Beach
International competition, a charitable
event, dedicated to finding someone who
truly represents the Planet Beach brand
and lifestyle to become the company’s
voice of the world’s largest Contempo
Spa Franchise – Planet Beach.
Ms. Planet Beach International title
holders have found great success since
their reigns, from filming their own
fitness video guide to appearing on
primetime television.
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SYNDICATION is when an entity contracts a television distribution company who has multitudes of relationships with television stations. This distribution company is responsible for selling various networks the television production delivered to them by the client. In 2008, Planet Beach contracted Mansfield Television Distribution to syndicate the Ms. Planet Beach International television premiere and the television show hit TV screens across America. During the broadcast window, February 1- June 1, 2009, the show was aired in markets that represent a grand total of of US households! The marketing tactics used during the television show send viewers directly to the website for membership and franchise information, so during the syndication time slot, the web-traffic increased by over 127,000 hits from the 1st quarter of 2008 to the 1st quarter of 2009! And, the Ms. Planet Beach parent website increased from 671 hits in the 2nd quarter of 2008 to 15,271 hits in the 1st quarter of 2009! Planet Beach’s national television debut in 2009 was a success! This year, the Ms. Planet Beach International World Finals television show promises to be a combination of entertainment, glamour and style with a touch of edge that Planet Beach brings to every event. You will get to know over 70 of the world’s most beautiful women as they prepare to compete for the title of Ms. Planet Beach International. Celebrity host, Lorenzo Lamas, will take us behind-the-scenes of the full week’s activities leading up to the final event that is sure to set the precedent for years to come. Currently the syndicated TV special reaches over 53% of the homes in America Click to see Ms. Planet Beach TV Special |
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